Tradition Meets Modern - Angels’ Share Glass Rebrand

January 27, 2017

Tradition Meets Modern - Angels’ Share Glass Rebrand

 

Celebrate our rebrand with a fantastic giveaway competition!

For a chance to WIN a one of a kind angels signed and made by MBE Tom Young filled with 25ml of Glenmorangie Quinta Ruban Whisky, all you have to do is register below! Winner will be announced on 13 February 2017. Good luck!

Keep scrolling for more information on our recent change of logo!

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As we approach our 4th anniversary here at Angels’ Share Glass, we felt it was the right time to re-brand our logo to reflect the global nature and modern elements of our business. Whilst the industries of Scotch whisky and glass blowing are steeped in history and tradition, the demand for our products is now well established within the younger generation of consumers, both in Scotland and around the world.

We truly love our original logo, which was designed by our director and founder, Karen Somerville, when the idea for the business was a mere dream. It has served us well, but the growth of Angels’ Share Glass now demands something a little more contemporary and prestigious - and we’ve found it in this wonderful new logo you see here, which encapsulates our traditional roots within a modern context.

Inspiration behind the logo

Regardless of our growth, we’re still a family business and our products continue to be locally handmade in Scotland. This will never change. However, our portfolio, production team and sales are more established and we’re no longer the small ‘cottage industry’ business we were four years ago. Our new logo reflects these changes and expresses our growth and maturity. The minimalistic design is timeless and easily recognisable, just like our products and the beloved whisky of Scotland.

The clean, sharp, stylised “A” is beautifully simplistic, yet truly representative of our inherent characteristics and the nature of the business. Designed in a minimalistic way to represent modern times, the logo emulates a flame to represent the traditional art of glass blowing, whilst also being reminiscent of an angel’s wing. It’s truly beautiful and we’re all completely in love with this design - it strikes a perfect balance between tradition and modernity.

We wanted to move away from solid black, toward a softer palette more reflective of glassware. The gold echoes the warmth and lustre of whisky and the delicate beauty of glassware, and the incorporation of teal as an accent colour adds a vibrant and contemporary twist. The result is something we believe will appeal to our increasingly global and contemporary market, whilst also providing a fresh look for our existing customers.

Rollout Plan

You will begin to see our new logo featured on our products, packaging and online platforms before the end of January (with our new website to launch on Monday the 30th of January). We plan to for the new brand to be phased in across our product range before the end of April. We hope you’re as delighted with our updated image as much as we are.

       Re Brand Angel     Re Brand

Angel’s Share Glass is a small family business based in Bridge of Allan, Stirling that produces beautiful glassware to supply some of the world’s leading distilleries with products used for the distilling process as well as unique gifts for whisky lovers.